衛星データでキャベツの販促を最適化―電通・JAXAなどが約50店舗で実証

from 財経新聞 · host 株式会社財経新聞社

「衛星データでキャベツの販促を最適化―電通・JAXAなどが約50店舗で実証」　　電通、宇宙航空研究開発機構、JA嬬恋村は24日、人工衛星データなどから予測したキャベツの出荷量や価格に合わせ、広告と店頭販促を連動させる取り組みを開始したと発表した。首都圏と関西の量販店約50店舗で順次展開する。供給状況に応じて需要を喚起し、価格や生産者収入の安定、フードロスの削減につなげる狙いだ。

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衛星データでキャベツの販促を最適化―電通・JAXAなどが約50店舗で実証

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