🎙️ Welcome to The Business of Self-Trust - the podcast version

I’ve missed podcasting! My original podcast Just Start Now hit nearly 100 episodes and shared hours of practical tips and advice on starting and growing a wellness business. Now for my next podcasting adventure. I love writing for Substack but I know I’m missing many people in my audience who prefer to listen to their content, and so The Business of Self-Trust podcast version is here. If you’re a high-achieving solopreneur who’s doing well on the outside—but inside, you’re quietly questioning every move, second-guessing the bold ideas you want to bring to life, and wondering why it still feels so hard to trust yourself fully… this space is for you.👋🏼 I’m Vicky Shilling—a Self-Belief Business Coach here to remind you: you don’t need more strategy, you need more self-trust.You already know what to do. The real work is backing yourself to do it.After more than half a decade mentoring business owners, I started noticing a pattern:Smart, capable women were coming to me for practical advice—offers, messaging, pricing—and I had the tools. But the block wasn’t knowledge.It was internal. It was that whisper of: Who am I to do this? What if I get it wrong? Can I really trust myself to lead here?That’s where the real transformation lives.Not in perfect plans, but in the ability to take action—even when it feels stretchy, uncertain, or new.In 2023 I certified as a Self-Belief Coach with the Self-Belief Coaching Academy, and everything clicked.This wasn’t about fixing people. It was about helping them reconnect with what was already within them—courage, clarity, conviction.The Business of Self-Trust is your space to explore the next evolution of your work.The version of you who doesn’t wait for the fear to go away—who moves anyway.Here, we explore:🔥 Business owner identity—how to lead, decide, and act with integrity🔥 How to handle resistance and fear without it stalling your progress🔥 How to move through the deeper mindset shifts behind bold decisions🔥 And how to show up in your marketing, sales, and visibility from a place of quiet confidence—not constant proving.You’ll find free articles and podcast episodes to support you on your journey—and if you’re craving a deeper dive, paid subscribers get access to:🧠 The Self-Belief Business Experiment—my honest behind-the-scenes of rebuilding my own self-trust🎧 Weekly bonus episodes and articles💬 Conversations in the comments📚 The full archive of The Business of Self-BeliefIf you’re ready to stop outsourcing your confidence and start building the business that feels like yours, I’m so glad you’re here.Let’s get into it. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit vickyshilling.substack.com/subscribe