The Business of Self-Trust

This is a podcast version of my written Substack which you can read here.I talk about this Instagram video, in which Kirsty Hulse made an excellent point about how some parties just do not market themselves effectively, while those led by people like Nigel Farage and in the US Donald Trump, do.This is my podcast about blending in and not feeling able to wear lipstick for fear of repercussions.If you’d like to join the waitlist for Trust Club you can do that here.You can find out more about working with me here. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit vickyshilling.substack.com/subscribe

This is a podcast version of my written Substack which you can read here.This is the short clip in which the guest said that statistically the best age to start your own business was 45.This is the Dunning Kruger Effect ⬇️Ray Dodd and Sara Dalrymple are brilliant examples of female business owners talking on how we carry internalised beliefs about money, success and worth, if you want to read more.You can read more about my Test & Observe experiment method and how I apply it in this Substack article or listen to the podcast version.This is my podcast on how the TV show Severance made me question everything about business mindset. This podcast explains my TRUST framework. If you’d like to join the waitlist for Trust Club you can do that here.You can find out more about working with me here. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit vickyshilling.substack.com/subscribe

This is a podcast version of my Substack article of the same title. You can read it here.If you’d like to join the waitlist for Trust Club you can do that here.You can find out more about working with me here. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit vickyshilling.substack.com/subscribe

This is a podcast version of my Substack article of the same title. You can read it here.You can find out more about working with me here. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit vickyshilling.substack.com/subscribe

This is a podcast version of my Substack article of the same title. You can read it here (where you can find photos from my sessions, my new lipstick, jewellery and that belt!).You can find out more about Maria Macklin here or over on her Instagram. You can find out more about House of Colour and their make up here. You can find out more about working with me here. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit vickyshilling.substack.com/subscribe

This is a podcast version of my Substack article of the same title. You can read it here.This is the Reel I talked about where Colleen from No Shame Sales Game talks about the term ‘Trust Recession.Read more about my TRUST framework and methodology. Or listen to the podcast version.Read more about how I use experiments to change my beliefs. Or listen to the podcast version.You can find out more about working with me here. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit vickyshilling.substack.com/subscribe

This is a podcast version of my Substack article of the same title. You can read it here.I recommended (sort of!):* A Scottish Tea Mystery from the Guardian’s Science Weekly podcast* The Missing Crypto Queen about the woman who invented a crypto currency and then mysteriously disappeared with the deposits* World of Secrets The Six Billion Dollar Gold Scam about the man who faked finding gold in Busang, losing investors their life savings* World of Secrets The Bad Guru about a yoga teacher turned sex trafficker* The Guardian Long Read - episodes on Mexico’s anti-avocado militias and the unstoppable rise of Shein* Cautionary Tales - True Lies and Genuine Fakes about master forger Eric Hebborn or the episode speaking to Michael Lewis on Sam Bankman-Fried.Read more about my TRUST framework and methodology. Or listen to the podcast version.Read more about how I use experiments to change my beliefs. Or listen to the podcast version.You can find out more about working with me here. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit vickyshilling.substack.com/subscribe

This is a podcast version of my Substack article of the same title. You can read it here.I recommended:* Alex Light and her work on body image and inherited messages about diet culture from our parents. Her book You Are Not A Before Picture is well worth a read. * If you would like to try out the Crossroads Visualisation you can access it here.You can find out more about working with me here. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit vickyshilling.substack.com/subscribe

This is a podcast version of my Substack article of the same title. You can read it here.I recommended:* The Help Me I’m Poor podcast and their latest series of episodes analysing Sex & The City for its money references and messages * The book Think Like A Breadwinner by Jennifer Barrett. You can find out more about working with me here. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit vickyshilling.substack.com/subscribe

This is a podcast version of my Substack article of the same title. You can read it here.The Emotions Wheel is here. You can find out more about working with me here. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit vickyshilling.substack.com/subscribe

This is a podcast version of my Substack article of the same title. You can read it here.You can find out more about working with me here. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit vickyshilling.substack.com/subscribe

This is a podcast version of my Substack article of the same title. You can read it here.I mentioned this episode of the podcast where I compare the wellness/diet industry and the toxic online business industry. You can find out more about working with me here. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit vickyshilling.substack.com/subscribe

This is a podcast version of my Substack article of the same title. You can read it here.You can find out more about working with me here. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit vickyshilling.substack.com/subscribe

This is a podcast version of my Substack article of the same title. You can read it here.You can find out more about working with me here. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit vickyshilling.substack.com/subscribe

This is a podcast version of my Substack article of the same title. You can read it here.I mentioned a previous episode of the podcast, about how to trust yourself even when every post in your feed tells you you’re failing which you can listen to here.You can find out more about working with me here. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit vickyshilling.substack.com/subscribe

This is a podcast version of my Substack article of the same title. You can read it here (and it's also where you can see the images of Bridges Transition Model which I refer to in the episode). You can find out more about working with me here. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit vickyshilling.substack.com/subscribe

This is a podcast version of my Substack article of the same title. You can read it here.I mention this Substack article on how it went meeting my own Safety Guardian (paid subscribers only). You can find out more about working with me here. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit vickyshilling.substack.com/subscribe

This is a podcast version of my Substack article of the same title. You can read it here.I mention this Substack article on how it went meeting my own Safety Guardian (paid subscribers only). I mention this Substack article on how I use the Test & Observe method in my own business. You can listen to the podcast version here if you prefer. You can take Sas Petherick’s Self-Doubt Archetype Test for free here. You can find out more about working with me here. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit vickyshilling.substack.com/subscribe

This is a podcast version of my Substack article of the same title. You can read it here.You can find out more about working with me here. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit vickyshilling.substack.com/subscribe

This is a podcast version of my Substack article of the same title. You can read it here.You can find out more about working with me here. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit vickyshilling.substack.com/subscribe

This is a podcast version of my Substack article of the same title. You can read it here.You can find out more about working with me here. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit vickyshilling.substack.com/subscribe

This is a podcast version of my Substack article of the same title. You can read it here.You can find out more about working with me here. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit vickyshilling.substack.com/subscribe

This is a podcast version of my Substack article of the same title. You can read it here.You can find out more about working with me here. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit vickyshilling.substack.com/subscribe

This is a podcast version of my Substack article of the same title. You can read it here.You can find out more about working with me here. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit vickyshilling.substack.com/subscribe

I’ve missed podcasting! My original podcast Just Start Now hit nearly 100 episodes and shared hours of practical tips and advice on starting and growing a wellness business. Now for my next podcasting adventure. I love writing for Substack but I know I’m missing many people in my audience who prefer to listen to their content, and so The Business of Self-Trust podcast version is here. If you’re a high-achieving solopreneur who’s doing well on the outside—but inside, you’re quietly questioning every move, second-guessing the bold ideas you want to bring to life, and wondering why it still feels so hard to trust yourself fully… this space is for you.👋🏼 I’m Vicky Shilling—a Self-Belief Business Coach here to remind you: you don’t need more strategy, you need more self-trust.You already know what to do. The real work is backing yourself to do it.After more than half a decade mentoring business owners, I started noticing a pattern:Smart, capable women were coming to me for practical advice—offers, messaging, pricing—and I had the tools. But the block wasn’t knowledge.It was internal. It was that whisper of: Who am I to do this? What if I get it wrong? Can I really trust myself to lead here?That’s where the real transformation lives.Not in perfect plans, but in the ability to take action—even when it feels stretchy, uncertain, or new.In 2023 I certified as a Self-Belief Coach with the Self-Belief Coaching Academy, and everything clicked.This wasn’t about fixing people. It was about helping them reconnect with what was already within them—courage, clarity, conviction.The Business of Self-Trust is your space to explore the next evolution of your work.The version of you who doesn’t wait for the fear to go away—who moves anyway.Here, we explore:🔥 Business owner identity—how to lead, decide, and act with integrity🔥 How to handle resistance and fear without it stalling your progress🔥 How to move through the deeper mindset shifts behind bold decisions🔥 And how to show up in your marketing, sales, and visibility from a place of quiet confidence—not constant proving.You’ll find free articles and podcast episodes to support you on your journey—and if you’re craving a deeper dive, paid subscribers get access to:🧠 The Self-Belief Business Experiment—my honest behind-the-scenes of rebuilding my own self-trust🎧 Weekly bonus episodes and articles💬 Conversations in the comments📚 The full archive of The Business of Self-BeliefIf you’re ready to stop outsourcing your confidence and start building the business that feels like yours, I’m so glad you’re here.Let’s get into it. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit vickyshilling.substack.com/subscribe