Welcome to The Vignette Effect!

My journey into brand strategy started with a single photo shoot—one that completely changed how I saw branding, storytelling, and the role of visuals in business. In this episode, I’m sharing how that experience shaped my approach to brand identity, why strong visuals matter, and what I’ve learned about creating a brand that truly connects. You'll also hear about the old days of shooting on Polaroids and film, the rise of the internet, and the shifts brands had to make to exist online suddenly after primarily focusing on print and packaging.If you want more conversation, weekly photo, content, and branding tips and ideas, sign up for my weekly email, The Gloss, or find me on Instagram and drop me a line to say hello.If you want to talk about how we can work together on your brand, schedule your free discovery call here.