Welcoming vs. Targeting: Betty Perez on Building an Authentic K-Beauty Brand in Direct Selling

from Direct Approach with Wayne Moorehead · host Direct Selling News

Join host Wayne Moorehead as Betty Perez, GM & CMO of Riman, shares how direct selling's roots are converging with today's social commerce landscape. Discover the powerful distinction between welcoming vs. targeting influencers, why brand strength drives distributor confidence and how to meet people where they're at. Betty reveals insights from Riman's $2B+ growth in Korea and US launch strategy.

Episode metadata supplied by the publisher feed · Published Nov 20, 2025

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Welcoming vs. Targeting: Betty Perez on Building an Authentic K-Beauty Brand in Direct Selling

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