WellBridge Surgical’s Transparent, Free-Market Model with Dr. Eric Inman & Jeff Williams - How Two Friends Are Disrupting Surgery Costs

In this Risk & Resolve episode, we sit down with lifelong friends and WellBridge Surgical co-founders Dr. Eric Inman and Jeff Williams to unpack how they’re flipping the traditional healthcare script—paying surgeons more while cutting total surgery costs 45–60%. We get the backstory from fourth-grade friendship to opening day, the pushback from big systems, and the exact pricing mechanics that make bundled, transparent surgery work for self-funded employers and families.Main talking points:        •        From fourth-grade friends to co-founders: why they took the leap        •        What anesthesiology reveals about surgeon quality and building a winning team        •        The “Field of Dreams” first year: 1 case a week to 150+ a month        •        How bundled pricing pays surgeons more while saving employers 45–60%        •        Implants, vendors, and why hospitals prefer higher sticker prices        •        The barriers: TPAs, contracts, and system incentives “by design”        •        Real numbers: first-day savings and million-dollar+ annual impact for clients        •        Culture wars: the personal and professional cost of disrupting a bloated system        •        What’s next: WellBridge Health—infusion, Rx, data, and additional locations        •        Practical takeaway for CEOs/CFOs: make members care, design the win-win-win