West Kept Secret Shares The Secret To Staying Niche

Marissa West create a new workout concept out of her garage that combined pilates, HIIT, boxing, cardio, etc... A few years later, she met Heidi. Together, these two women have taken the boutique fitness scene in Charlotte, NC by storm and created a cult-like following. Their high-end, high-cost boutique workout experience has braved the pandemic of 2020 and they are currently moving into a larger, new facility. The girls stopped by Urban MVMNT (my microgym in Charlotte, NC) and I got to know their background and how their brand has maintained such an exclusive rate - charging more for remote services than Peleton, $30/class and $100/hour for personal training....even with Charlotte being so saturated.  https://westkeptsecret.co @westkeptsecret