What $24 Billion in Prime Day Spending Tells Us About H2

Prime Day gave us more than just deals — it delivered critical clues about what consumers want now, and what they’ll expect this holiday season.In this episode of Retail Remix, Vivek Pandya, Director at Adobe Digital Insights, joins host Nicole Silberstein to unpack the numbers behind this year’s record-breaking Prime Day performance — and what they signal about consumer behavior heading into the back half of the year.You’ll Learn:How essential goods drove surprise growth during Prime Day and whether those same patterns will repeat during the back-to-school and holiday periods;Why affiliate traffic is outperforming paid search;What the data says about shopper price sensitivity and demand headed into holiday; andThe ways in which generative AI is already impacting how — and where — consumers shop.RELATED LINKSCheck out Adobe’s latest retail insightsRelated Reading: Prime Day Again Breaks Sales Records — and Offers Insight into Current Consumer MindsetExplore more consumer behavior coverage from Retail TouchPointsCatch up on all episodes of Retail Remix