What Actually Makes a Beauty Product Worth Buying Again

Welcome to Chainet, your destination for inspiring founder stories and entrepreneurial journeys. In today’s episode, we sit down with Dr. Dominica, a cosmetic scientist with a PhD in plant biotechnology and over 15 years of experience formulating products for hundreds of beauty brands.* She’s also the author of Beyond Beauty, a launch playbook for aspiring founders.* Dr. Dominica walks us through what a cosmetic scientist actually does behind the scenes, from researching ingredients and creating formulations to stability testing and packaging compliance.* She warns founders about common mistakes like over-marketing products that don’t perform and skipping market research.* On AI, she shares that while it can help with brainstorming and strategy, it’s still far from replacing a chemist for actual formulation.* Her advice? Focus on creating a product that delivers results, because word of mouth and repeat purchases are the real markers of success.Stay tuned for more such insightful conversations, only on Chainet. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chainet.substack.com