What are Citations in SEO?

Based on a blog post by RankIt.UK, an SEO agency based in London, UK — this episode dives into one of the most overlooked fundamentals of local search optimisation: citations.Ever wondered why some local businesses consistently appear at the top of Google searches while others struggle to get noticed? The answer might be simpler than you think — citations.We break down what SEO citations are, why they matter for local businesses, and how getting your business details listed consistently across the web can seriously boost your visibility in search results.We cover the different forms citations can take — from online directories like Yell.com and Thomson Local, to social media profiles, government listings, review sites, and even local news mentions. We also explore how search engines like Google use these mentions to judge both your business's relevance to a location and its overall authority and trustworthiness online.If you're a small business owner trying to get found locally, this one's essential listening.