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What are marketers' investment priorities as 2024 winds down? episode artwork

EPISODE · Oct 9, 2024 · 12 MIN

What are marketers' investment priorities as 2024 winds down?

from Conversations with MarTech · host MarTech.org

Many marketing organization had to watch their budgets carefully as interest rates rose and VC money dried up. That led to less spending on technology for many teams. Dotdigital 750 CMOs from the US, UK and Australia about their spending priorities as part of its CMO Report. We'll talk about the findings around investment priorities with Juliette Aiken, CMO of Dotdigital.  Host: Mike Pastore, Editorial Director, MarTech Guest: Juliette Aiken, CMO, DitdigitalThis podcast is produced by MarTech, a Third Door Media property.

What this episode covers

Many marketing organization had to watch their budgets carefully as interest rates rose and VC money dried up. That led to less spending on technology for many teams. Dotdigital 750 CMOs from the US, UK and Australia about their spending priorities as part of its CMO Report. We'll talk about the findings around investment priorities with Juliette Aiken, CMO of Dotdigital. Host: Mike Pastore, Editorial Director, MarTech Guest: Juliette Aiken, CMO, Ditdigital This podcast is ...

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Frequently Asked Questions

How long is this episode of Conversations with MarTech?

This episode is 12 minutes long.

When was this Conversations with MarTech episode published?

This episode was published on October 9, 2024.

What is this episode about?

Many marketing organization had to watch their budgets carefully as interest rates rose and VC money dried up. That led to less spending on technology for many teams. Dotdigital 750 CMOs from the US, UK and Australia about their spending priorities...

Can I download this Conversations with MarTech episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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