What are The Biggest Trends in Amazon PPC Q4 of 2021? [AMZ PPC 151]

Michael Tejeda and Michael Facchin reflect on the biggest trends the Ad Badger App reported for Amazon’s Q4 over Black Friday, Cyber Monday, and the Turkey Five. The simple takeaway is that what used to work no longer works in Amazon PPC. How should you prepare for the rest of Q4 or for future seasonality shifts? Find out in The Badger Den! Highlights 0:00 Intro-- Limoncello 2:00 Ad Badger Software Data from Black Friday - Cyber Monday 4:00 Differences with Amazon Advertising in 2021 than years prior 5:10 What’s up with CPC Management in Q4? 11:04 A poor tactic for bid optimization 12:25 What’s the best responsiveness loop strategy for budget management? 15:20 Sponsored display retargeting gripes 19:43 Be responsive. 21:57 RPSB: the best tactic 23:22 What factors to consider with budget management? 27:13 Put your best foot forward. If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Q4 Strategy for Amazon Advertising in 2021: How Do You Prepare?  Amazon Advertising Stats Amazon Campaign Types Reference Guide Take Our Bulk Files Course here: Amazon PPC Keyword Research: RPSB A Case for Segmenting Branded Keywords Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​ Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Michael Tejeda Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker