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What Attribution Setting Should You Use?

EPISODE · Dec 27, 2025 · 4 MIN

What Attribution Setting Should You Use?

from The Pubcast with Jon Loomer

Today's question is whether you should use 7 day click, 1 day click, or 1 day view for attribution. The best attribution setting depends entirely on what you're promoting and who you're targeting. Jon explains when to stick with Meta's defaults, when to switch to 1 day click only, and the one specific scenario where view through conversions will make your results look way better than they actually are. Want your question to be answered on a future episode? Go to JonLoomer.com/Question and record your question today.

Episode metadata supplied by the publisher feed · Published Dec 27, 2025

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What Attribution Setting Should You Use?

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This episode is 4 minutes long.

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This episode was published on December 27, 2025.

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Today's question is whether you should use 7 day click, 1 day click, or 1 day view for attribution. The best attribution setting depends entirely on what you're promoting and who you're targeting. Jon explains when to stick with Meta's defaults,...

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