What Attribution Setting Should You Use?
from The Pubcast with Jon Loomer
Today's question is whether you should use 7 day click, 1 day click, or 1 day view for attribution. The best attribution setting depends entirely on what you're promoting and who you're targeting. Jon explains when to stick with Meta's defaults, when to switch to 1 day click only, and the one specific scenario where view through conversions will make your results look way better than they actually are. Want your question to be answered on a future episode? Go to JonLoomer.com/Question and record your question today.
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How long is this episode of The Pubcast with Jon Loomer?
This episode is 4 minutes long.
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This episode was published on December 27, 2025.
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