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What B2B can Learn from B2C, with Keith Messick episode artwork

EPISODE · Apr 21, 2022 · 36 MIN

What B2B can Learn from B2C, with Keith Messick

from B2B Growth · host Sweet Fish

In this episode, Benji talks to Keith Messick, Chief Marketing Officer at LaunchDarkly.We've come to a time in B2B marketing where more and more we're taking ideas from B2C marketing. But it hasn't always been that way. Today we jump into a time machine to discuss the evolution and how that informs where we are now, in 2022.

What this episode covers

In this episode, Benji talks to Keith Messick, Chief Marketing Officer at LaunchDarkly.We've come to a time in B2B marketing where more and more we're taking ideas from B2C marketing. But it hasn't always been that way. Today we jump into a time machine to discuss the evolution and how that informs where we are now, in 2022.

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What B2B can Learn from B2C, with Keith Messick

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Frequently Asked Questions

How long is this episode of B2B Growth?

This episode is 36 minutes long.

When was this B2B Growth episode published?

This episode was published on April 21, 2022.

What is this episode about?

In this episode, Benji talks to Keith Messick, Chief Marketing Officer at LaunchDarkly.We've come to a time in B2B marketing where more and more we're taking ideas from B2C marketing. But it hasn't always been that way. Today we jump into a time...

Can I download this B2B Growth episode?

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