EPISODE · Apr 21, 2022 · 36 MIN
What B2B can Learn from B2C, with Keith Messick
from B2B Growth · host Sweet Fish
In this episode, Benji talks to Keith Messick, Chief Marketing Officer at LaunchDarkly.We've come to a time in B2B marketing where more and more we're taking ideas from B2C marketing. But it hasn't always been that way. Today we jump into a time machine to discuss the evolution and how that informs where we are now, in 2022.
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What B2B can Learn from B2C, with Keith Messick
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