What Brands Want: New Report Highlights from 50 CAOs episode artwork

EPISODE · Oct 16, 2024 · 1H 5M

What Brands Want: New Report Highlights from 50 CAOs

from Media Roundtable

“If you're investing in endorsement, podcasts, radio, host-read ads, you're investing in authenticity and trust. And if there's anything that's compromising that, it's not worth it.” Rion Swartz (Legendary CAO) The Media Roundtable is back! This week we’re doing a deep dive into our new first-of-its-kind study: What Brands Want. The study came straight from our CAO Summit where, notably 5 of the top 15 podcast advertising spenders including; DraftKings, BetterHelp, Stamps.com, Indeed, and many others, shared their insights on what they want to see in the industry. Dan Granger, (CEO & Founder, Oxford Road) hosts Neal Lucey (EVP, Strategy & Product, Oxford Road), Giles Martin (EVP, Strategy & Insights, Oxford Road), and expert consulting CAO Rion Swartz, (former Marketing VP at Constant Contact, Shutterstock, & LegalZoom) to sift through the report’s insights, where the industry is, and where it needs to go. The team is talking: Podcast Measurement Tools, Brand Safety, AI Voices, and more. Whether you’re a CAO, a podcast creator or on the network side, you need to hear firsthand what these top brands are looking for. Download the What Brands Want report here: https://oxfordroad.com/whatbrandswant See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode metadata supplied by the publisher feed · Published Oct 16, 2024

Embed this episode

Ready to play

What Brands Want: New Report Highlights from 50 CAOs

0:00 1:05:52

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

No similar episodes found.

No similar podcasts found.

Frequently Asked Questions

How long is this episode of Media Roundtable?

This episode is 1 hour and 5 minutes long.

When was this Media Roundtable episode published?

This episode was published on October 16, 2024.

Can I download this Media Roundtable episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!