What Building a 2.5 Crore Brand Teaches You Ecom

On this episode of ChaiNet, we speak with Tanay Gaur, co-founder of boutique Shopify agency Windborne Solutions and founder of GlidingGear, a premium D2C leather accessories brand.What’s rare? He lives in two worlds at once, advising e-commerce brands while risking his own capital to run his business. This dual lens gives him a unique filter for what drives real revenue vs. what’s just marketing hype.We dive deep into the raw truths of today’s AI-driven commerce landscape:✅ Why popular agency growth tactics often fail when you’re the one spending money.✅ Which AI tools actually move revenue and which are just shiny objects?✅ How to talk to Shark Tank-level founders about what they really need.✅ Where D2C is heading: from AI-generated visuals to chatbots that close sales.If you’re building, scaling, or advising ecommerce brands, this is an unfiltered look at what works when real money is on the line.Listen to the full episode with Tanay Gaur on ChaiNet. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chainet.substack.com