What Businesses Are Afraid To Do But Absolutely Should

Hosted by Sheila Bella, Founder of Pretty Rich Bosses Featuring Brenda Hogsett, Founder of SkinTastic & 10x International Award-Winning Esthetician What if one of the most profitable services in the beauty industry… is the one everyone is too afraid to offer? In this eye-opening episode recorded live at The Skin Games, Sheila Bella sits down with Brenda Hogsett to talk about an untapped, high-income niche that most beauty professionals are completely overlooking: male intimate waxing. From safety concerns to professional boundaries to positioning yourself as a premium provider, Brenda breaks down exactly how to confidently offer this service while attracting high-quality clients. This isn't just about adding a service. It's about expanding your market, increasing your income, and stepping into authority. If you've ever wondered how to stand out in a saturated industry… this episode will open your eyes to what's possible. 🔑 5 KeyPoints From This Episode Men's services are an untapped market. Most beauty pros are missing out on a highly profitable, underserved niche. Your positioning determines your clientele. Presenting yourself professionally attracts higher-quality, respectful clients. Boundaries create safety and confidence. Clear disclaimers and expectations protect you and your business. Men are consistent, high-value clients. Many return regularly and spend without hesitation. Your tools and technique matter more than you think. Using the right products is critical for safety and results in sensitive services. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  //FOR MORE INFO on Brenda Hoggsett visit: @skintastic209