What Dealerships Get Wrong About Service, Marketing & Growth | Joshua Taylor | Ep. 155

Send us Fan MailJoshua Taylor joins the One Gang Worldwide Podcast for an honest conversation about one of the biggest challenges facing today's powersports dealerships: building profitable service departments, finding and keeping great technicians, and making better business decisions through data.With experience as a technician, service advisor, consultant, and data analyst at Fixed Ops Marketing, Joshua has worked with hundreds of dealerships and has seen firsthand what separates those that consistently grow from those that struggle. We dive into the technician shortage, dealership culture, leadership, customer retention, fixed operations, marketing, and why so many businesses collect mountains of data but never use it to create meaningful change.Along the way, Joshua shares insights from hosting the Wrench Turners Podcast, discusses the mental health challenges many technicians face, and explains why the powersports industry still has significant opportunities to learn from the automotive world.Whether you're a dealer principal, general manager, service manager, technician, or simply passionate about the future of the powersports industry, this episode is packed with practical insights, honest conversations, and takeaways that can help build stronger dealerships and stronger teams.Connect with Joshua:Website: https://www.wrenchturnerspodcast.com/LinkedIn: https://www.linkedin.com/in/mrjtaylor YouTube: https://www.youtube.com/@wrenchturners/ Facebook: https://www.facebook.com/JoshuaAlexanderTaylor/ Instagram: https://www.instagram.com/mrjoshuataylor/Spotify: https://open.spotify.com/show/1ScwRP0DFMtDsp83JxPhPKCheck Out Our Sponsors:SAVE 20% on Milwaukee Leather motorcycle gear!✅ Use promo code: CW20🛒 Shop here: https://milwaukeemotorcycleclothing.comConnect with Cycles Worldwide:Facebook: https://www.facebook.com/cyclesworldwide/YouTube: https://www.youtube.com/@CyclesWorldwideInstagram: https://www.instagram.com/cyclesworldwidellc/Linkedin: https://www.linkedin.com/in/sergey-tokman-2a78a6284/TikTok: https://www.tiktok.com/@cycles.worldwideTimestamps:  00:16 Podcast Welcome & Guest Intro 01:35 Rapid Fire Icebreaker 05:54 From Canada Roots to Wrenching 11:25 Dealership Career Journey 14:59 Why Tracking Everything Matters 19:48 Consulting & Marketing Lessons 23:10 COVID Reset & Powersports 27:45 Technician Mental Health 30:42 Wrench Turners Mission 33:58 Leadership Beats Data 35:38 Service Offers That Convert 37:02 Dealership Reality Check 42:15 Making Risk Obvious 47:35 Marketing Beyond Ads 52:44 The Technician Shortage 57:45 Pay, Training & Retention 1:03:58 The Powersports Data Gap 1:09:28 Why One-on-Ones Matter 1:11:38 Where to Find Joshua #OneGangWorldwide #JoshuaTaylor #WrenchTurners #FixedOps #FixedOperations #Powersports #PowersportsIndustry #MotorcycleIndustry #MotorcycleDealer #DealershipLife #ServiceDepartment #MotorcycleTechnician #TechnicianLife #MotorcycleBusiness