What Do I Do When My CPCs Go Up?

Trivium’s Vince Montero talks with Michael about how to combat rising CPC costs in your Amazon PPC Campaigns. They evaluate the source of CPC inflation and discuss helpful tips and strategies to stay competitive in the selling environment, even with the rising Costs Per Click. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 3:30 Cause of CPC Inflation 6:50 Evaluating the CPC Increase 10:06 Discovering New Ad Types 14:11 Amazon’s New Video Placement 19:30 Taking A Look At Your Competitors 22:55 Closing Thoughts 🦡 Resources & Links Where to find Vince Montero, Trivium PPC Checklist How To Send Google Ads Traffic To Your Amazon Listing (Classic)  The A-Z Of Amazon SEO And How To Rank Your Product On Amazon ​​How Do I Find New Areas To Scale My Campaign How To Segment Branded Keywords In Amazon Ads The Complete Amazon Campaign Types Reference Guide How Do I Identify And Handle Search Term Duplicates In Amazon Advertising? What To Do About Rising CPCs (PPC Boosters Series) 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Vince Montero Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto