What do I wear? Vans has the answer

An episode of the Inside Fashion Marketing by Zalando Marketing Services podcast, hosted by Zalando Marketing Services GmbH, titled "What do I wear? Vans has the answer" was published on April 17, 2025 and runs 15 minutes.

April 17, 2025 ·15m · Inside Fashion Marketing by Zalando Marketing Services

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Summary

Step into the piazza of possibilities with Chiara Grimoldi, Senior Marketing Manager at VF, with a focus on the iconic brand, Vans, as she joins Heike Lari to unpack Vans’ bold collaboration with Zalando’s “What do I wear?” campaign. From Sarah Jessica Parker swapping shoes to the Gen-Z style feed that took over a reimagined piazza — discover how authenticity, culture, and creativity shaped this standout moment in fashion marketing.

Episode Description

Step into the piazza of possibilities with Chiara Grimoldi, Senior Marketing Manager at VF, with a focus on the iconic brand, Vans, as she joins Heike Lari to unpack Vans’ bold collaboration with Zalando’s “What do I wear?” campaign. From Sarah Jessica Parker swapping shoes to the Gen-Z style feed that took over a reimagined piazza — discover how authenticity, culture, and creativity shaped this standout moment in fashion marketing.

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