EPISODE · Jan 16, 2024 · 1 MIN
What do the finfluencers say?
from Die ekonomie minuut · host Waldo Krugell
The paper that a few colleagues and I are presenting at SAFA is about South Africa's finfluencers. They are so-called influencers on TikTok who give financial advice. We examined how their advice matched or differed from the principles of the academic textbooks and self-help finance books. The NWU Business School is the main sponsor of The Economics Minute
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