What Does Being an "In-House" Florist Mean?

In today's episode we're talking about what it means to be an "in-house" florist and how you can make it work for you. We'll start by explaining what it means to be an in-house florist or artist in residence. I'll share how I saved a hotel a lot of money by pitching myself as their in-house florist, and also how I initially failed at pitching this idea and what I did differently next time. Finally, we'll cover what to do if you're new to a hotel and they aren't familiar with the concept of an in-house florist 0:30 What it means to be an in-house florist or artist in residence 2:00 How I saved the hotel a lot of money by pitching to be an in-house florist 4:30 How I failed to pitch the in-house florist option correctly and what I did differently next time 7:05 What to do if you are new to a hotel and they aren't familiar with an in-house florist If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST