What Does it Mean To Be an Authentic and Genuine Entrepreneur? w/ Tom Ross

This week's episode is on an interview I did with Tom Ross, CEO of Design Cuts. We talk about what it means to be a genuine and authentic entrepreneur. We also talk about why the conventional wisdom and teaching on marketing and engagement with customers that you find online is all wrong. The importance of micro communities, quality vs. quantity of followers, and more. Why you should focus on the 1% of your audience that truly care and building the relationships. Doing it one person at a time. Why you shouldn't shout into the void and expect people to respond. Instagram: https://www.instagram.com/tomrossmedia Website: https://www.designcuts.com/