What does it really mean to be a coach?

Have you got a coach or a training plan writer for your athletic journey? Do you have line managers or coaches in your working world? Tom and Lyd dive in to share their perspective of what it really means to be a coach and WHY they perceive a lot of coaches, to not actually be coaching... They share; how invested they are in individuals they work with, how they take time to understand what they need (which is different from what they want) and ultimately, see their roles as helping them to become the highest functioning versions of themselves (as people - not just athletes). What are your thoughts?