What Does the Future Hold for Digital-First DTC Brands?

In today’s fast-paced and competitive marketplace, many consumer brands and digitally native DTC brands are fighting to stand out and chart a path to sustainable growth. To fully understand the dynamics shaping this area of the retail industry in particular, we sat down with Jenny Fleiss, Senior Advisor for Volition Capital, who is most known for starting Rent the Runway with her co-founder Jennifer Hyman. Now, Jenny works closely with CPG and DTC brands to help them understand new competitive pressures and find the best ways to refine their marketing and advertising strategies, their product sourcing and supply chains and even their revenue models. Tune in to this episode of Retail Remix to learn: Her key lessons from building and scaling the Rent the Runway business; How digital technology has become a driver of efficiency and personalization;What Jenny looks for in brands as an advisor for Volition Capital; andJenny’s take on trends to watch for in 2023.RELATED LINKSLearn more about Volition CapitalLearn more about Jenny’s background and her experiences in retailLearn more about Rent the RunwayFollow Jenny on LinkedIn and Twitter