What Does Your Business Stand For?

Increasingly doing good is no longer good enough when it comes to consumer, staff and investor expectations about the role of business.   In this podcast episode I share:    Why it's important for businesses of all sizes to stand for something 5 steps for becoming known as a brand that cares How to get clear on what your business stands for and define your social impact statement The importance of taking visible action aligned to what you say you stand for How the UN Global Goals can be a good framework to help with this   Give-to-Profit Resources Website Community Business for Good Conference Give-to-Profit Fundraising Challenge   Give-to-Profit book: Amazon UK Amazon US The Book Depository Facebook   Follow Alisoun Mackenzie Website TEDx talk Facebook Twitter LinkedIn Heartatude Book     © Alisoun Mackenzie 2018