What Dolly Parton Can Teach Us About Good Branding (Episode 166 - The Marketing Gateway Podcast)

Her efforts will be long remembered! Thank you to production assistant Holly for recommending this episode! As a former Tennesseean, this topic was a must for her! If you have the funds, please consider donating to The Imagination Library at https://imaginationlibrary.com/ SOURCES https://popculture.com/country-music/news/dolly-parton-why-she-dropped-dixie-from-dollywood-attraction/ https://www.inc.com/moses-jeanfrancois/dolly-parton-leaves-behind-450-million-dollar-empire-what-comes-next-for-dollywood-music-catalog/91396069 https://www.tennessean.com/story/money/2026/01/15/dolly-parton-nashville-hotel-business-empire-2026/87673044007/ (archive: https://archive.ph/AP75a) https://fashionsizzle.com/2026/08/dolly-partons-business-empire-and-humanitarian-legacy-how-she-turned-success-into-service/ https://www.foxnews.com/travel/dollywood-tops-disney-parks-best-amusement-park-rankings-survey Picture sources: https://www.cnn.com/style/article/remember-when-dolly-parton https://en.wikipedia.org/wiki/Porter_Wagoner and Dolly's official instagram. The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com Copyright 2026, The Research & Planning Group, Inc.