EPISODE · Aug 4, 2026 · 6 MIN
What "Double Your Bids" Actually Means (And How to Do It)
from Million Dollar Nonprofit · host Tom Kelly
If your silent auction items are closing with only one or two bids, you are leaving half your potential revenue on the table. The frustrating part is that the bidders are already in the room — they just never came back to the bid sheet.Doubling your bid count does not mean finding more bidders; it means re-engaging the ones who already raised their hands once. Most organizers accidentally suppress bidding by using default platform settings that were designed for convenience, not for charity auctions. In this episode, we break down the three specific mechanics you can implement before your next event to lower the barrier to entry, make competition visible, and pull outbid guests back to the table.What You'll Learn:• Why the "Bid Increment Trap" is the most common reason auctions underperform and the exact percentage to use instead.• How to use the "Social Proof Nudge" to make bid activity visible and contagious, whether on mobile or paper.• The exact 10-word "Re-Engagement Text" to send in the final fifteen minutes that lifts return bid rates by up to 40 percent.Timestamps:[00:00]: # "Introduction — why items close with one bid"[00:45]: # "Sponsor: CharityAuctions.com"[01:30]: # "Mechanic 1: Fixing the Bid Increment Trap"[03:30]: # "Mechanic 2: The Social Proof Nudge"[05:30]: # "Mechanic 3: The Re-Engagement Text (15-minute warning)"[07:30]: # "Recap & Free Resource"Resources Mentioned:• Free Silent Auction Pricing Calculator: CharityAuctions.com/pricing-calculator• Book a Free Demo: CharityAuctions.com/demoFollow the show so you never miss a daily tip. Leave a 5-star review on Apple Podcasts — it takes 30 seconds and helps us reach more fundraisers. Visit CharityAuctions.com to see the platform behind the data we share every day.
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What "Double Your Bids" Actually Means (And How to Do It)
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