What Drives a Premier League Soccer Star to Become an Entrepreneur?

What if your towel is dirtier than your toilet seat?After a career in professional soccer across the UK, Iceland, and the US, Tyler Collishaw made an unexpected pivot—launching Epiphany, a consumer product that tackles invisible problems lurking in your home and gym.In this raw, practical, and energizing conversation, Tyler shares how he went from a near-MLS draft pick to emailing 1,000 CEOs (and actually getting replies), to launching a science-backed CPG brand based in the most competitive market in the world—Cincinnati, home to P&G and Kroger.We talk about rejection, reinvention, and how solving overlooked problems can build loyal customers and category-defining brands.🔑 You’ll Learn:Why sports tough love translated into business gritHow your towel might be the grossest item in your houseThe right (and wrong) way to educate consumers about a new productWhat CPG brands can learn from soccer academiesHow to position your product as a habit-forming solution🔗 Links and Resources:Connect with Tyler: https://epiphanyclean.com====================Subscribe & Listen to more content here:➡️ Web: https://www.cincinnatibusinesspodcast.com➡️ YouTube: https://www.youtube.com/channel/UCoPy3sUK9jBdQZR_0B_9j8w➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-business-podcast/id1785929912➡️ Spotify: https://open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ====================💁🏼 Connect with Brian:LinkedIn: https://linkedin.com/u/bwericksonInstagram: https://instagram.com/cincybizpod/TikTok: https://tiktok.com/@cincybizpodFacebook: https://facebook.com/people/Cincinnati-Business-Podcast/Spotify: https://open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ====================🎙 Produced by the Cincinnati Podcast StudioWe simplify video podcast production so you can just show up, share your message, and grow your brand.Ready to build your brand through video podcasting in Cincinnati?Book a Tour ➡ http://cincinnatipodcaststudio.com/====================Tags:Tyler Collishaw, Epiphany Clean, Pro Soccer Entrepreneur, Cincinnati Startup, Antibacterial Spray, Towel Spray, CPG Innovation, MLS Draft, Entrepreneurship Story, Business Podcast, Cincinnati Business Podcast, Brian Erickson, Startup Advice, Febreze Marketing Case Study, How to Start a Product Brand, Direct to Consumer, Athlete to Entrepreneur, P&G Competitor, Ohio Startups, B2B Marketing