What Ecommerce Brands Are Missing

In this episode, we break down what ecommerce brands should be focusing on right now - from email marketing and customer loyalty, to TikTok shifts, brand visibility, and platform updates that could impact growth in 2026. Topics covered: • Why email remains one of the most underused revenue channels • 4.6 billion global email users - and why retention matters more than acquisition • The risks of over-reliance on Google Ads and paid traffic • How to build a more resilient ecommerce business using existing customers • TikTok’s US algorithm split and what it means for brands and advertisers • Why change creates opportunity for marketers who move quickly Platform & partner updates: • Yoast’s new Site Kit by Google integration (WordPress) • Tracking brand visibility in Google Gemini with Yoast AI Brand Insights • Agentic commerce and why it matters as AI search evolves • Sales tax changes for SaaS and cloud services in the US (via TaxCloud) Quivia (quick facts from the episode): • Average UK child spends 92 minutes per day on YouTube • 64% of the world’s population uses social media • TikTok was the most downloaded app of 2025 If you run a Shopify store, ecommerce brand, or digital agency, this episode is packed with practical insights to help you prioritise channels, reduce risk, and build long-term growth. 👉 Don’t forget to sign up for the Shopify Summit 2026, launching 1st September Visit: ⁠wwspodcast.com⁠ → Shopify Summit 2026 Follow us on socials: ⁠https://www.instagram.com/winningwithshopifypodcast https://www.tiktok.com/@winningwithshopify ⁠⁠https://www.youtube.com/@winningwithshopify⁠ Join our newsletter: ⁠https://wwspodcast.com/⁠ Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency Become a sponsor: ⁠https://wwspodcast.com/pages/sponsorship⁠