What email marketers need to know about Google and Yahoo! email changes

Feeling a little confused about the upcoming Google and Yahoo! email changes? Hearing lots of scary-sounding acronyms and wondering what the heck they even mean? You’re not alone. A few months ago both Google (Gmail) and Yahoo! announced that beginning i

Episode 107 of the Tiny Course Empire Podcast podcast, hosted by Cindy Bidar, titled "What email marketers need to know about Google and Yahoo! email changes" was published on January 18, 2024.

January 18, 2024 · Tiny Course Empire Podcast

0:00 / 0:00

Summary

Feeling a little confused about the upcoming Google and Yahoo! email changes? Hearing lots of scary-sounding acronyms and wondering what the heck they even mean? You’re not alone. A few months ago both Google (Gmail) and Yahoo! announced that beginning in 2024, they will impose new requirements on senders of bulk email—in other words, email marketers like us—and if we want to keep our email messages out of the spam folder, we’d need to shape up. What exactly are these new requirements, and how can you make sure your emails are compliant? That’s what we’re going to find out in this episode of the Tiny Course Empire podcast. Prefer a transcript? Here you go! What you’ll learn in this episode: What are SPF, DKIM, and DMARC records, and how they work to authenticate your email Which of your email subscribers are impacted How sender rules are changing, and when Important dates you need to know How spam complaints are counted, and what’s considered an acceptable number Where to get help if you need it Resources mentioned: Google Postmaster Tools Google Email Sender Guidelines Yahoo! Sender Requirements & Recommendations MailerLite blog post/video on domain authentication Verify your domain with ConvertKit SPF, DKIM, and DMARC Authentication on ActiveCampaign How to make sure your emails get through from Email Tool Tester

Episode Description

Feeling a little confused about the upcoming Google and Yahoo! email changes? Hearing lots of scary-sounding acronyms and wondering what the heck they even mean?

You’re not alone.

A few months ago both Google (Gmail) and Yahoo! announced that beginning in 2024, they will impose new requirements on senders of bulk email—in other words, email marketers like us—and if we want to keep our email messages out of the spam folder, we’d need to shape up.

What exactly are these new requirements, and how can you make sure your emails are compliant? That’s what we’re going to find out in this episode of the Tiny Course Empire podcast.

Prefer a transcript? Here you go!

What you’ll learn in this episode:

What are SPF, DKIM, and DMARC records, and how they work to authenticate your email
Which of your email subscribers are impacted
How sender rules are changing, and when
Important dates you need to know
How spam complaints are counted, and what’s considered an acceptable number
Where to get help if you need it

Resources mentioned:

Share this episode

Similar Episodes

[BONUS] Camel antibodies and colorful Greco-Roman statues: Tiny Show and Tell Us #44

Apr 8, 2026 ·16m

Stinky white gold, Haber-Bosch, and ‘peecycling’: How fertilizer shapes our world

Apr 1, 2026 ·42m

[BONUS] Reef balls and peanut allergy immunotherapy: Tiny Show and Tell Us #43

Mar 25, 2026 ·19m

The Mothers of Gynecology: The centuries that led to today’s Black maternal mortality crisis

Mar 18, 2026 ·81m

A new podcast joining the fam: Chain Reaction by ACS!

Mar 13, 2026 ·8m

[BONUS] 5D storage in the ‘Memory of Mankind’ and the root of morning sickness: Tiny Show and Tell Us #42

Mar 11, 2026 ·16m

Similar Podcasts

Tiny Matters Multitude Science shapes every facet of our lives, but so much of its influence is overlooked or buried in the past. Tiny Matters is an award-winning science podcast from the American Chemical Society about tiny things — from molecules to microbes — that have a big and often surprising impact on society, past and present. From deadly diseases to forensic toxicology to the search for extraterrestrial life, hosts and former scientists Sam Jones and Deboki Chakravarti embrace the awe and messiness of science and its significance, asking questions like, "how was IVF invented?," "what do glaciers tell us about Earth’s ancient past?," and "why is smallpox the only human infectious disease we’ve eradicated?" New episodes every Wednesday wherever you listen to podcasts. Tiny Farm Friends Tiny Farm Lab Every fortnight we converse with dreamers, makers, thinkers, city quitters, working with nature, using the best of their abilities to foster a more inclusive, beautiful, and sustainable world. Tiny Home Dream Podcast Are you interested in the tiny house lifestyle? Or have you been thinking about getting a tiny house? If so, this podcast is for you. It's here to help you transition into tiny home living, THE SMART WAY. Episodes will not only feature answers to commonly asked questions about tiny home living, but also help you get a glimpse of what it’s really like to live in a tiny house from those that are doing it. You'll be hearing from people all over the world who have made their tiny home dream a reality. They will be sharing their tips to transition into tiny home living and what they would do differently now that they know what they know. You'll also be hearing from tiny home buying and building experts, as well as others who are fully immersed into the tiny home building and purchasing world. This show is hosted by Angela Barnard, a tiny home owner, world traveler and intentional life coach who helps new tiny home owners design and build their dream homes at TheTinyHouseSociety.com.We Tiny House South Africa Garth Hi, my name is Garth, and 5 years ago I decided to build myself a tiny house. I had lost most of my family and i had been travelling for the better part of 20 years and I thought well if I just had a small space that was my own that would be great.And so I began this journey.Its been five years and man has my life changed in so many amazing ways and so has the trend of living off-grid or more sustainable.So I decided to create content that will assist others who are interested in this way of life.Thank you for your interest you can follow us online just look for TINY HOUSE SOUTH AFRICA.

URL copied to clipboard!