What Great Leaders Do Differently Today Explained | Simonetta Rigo

What does it really take to succeed in modern marketing?In this episode, Simonetta Rigo, Chief Client Officer at Rathbones and former McKinsey consultant, breaks down the reality of marketing today, from rapid growth pressures to evolving technology, and why the best marketers think beyond campaigns and focus on customer experience.This is a deep dive into leadership, brand strategy, and sustainable growth in one of the most competitive industries today.