EPISODE · Apr 21, 2026 · 1H 17M
What Happens When A Brand Song Becomes a Cultural Asset (The Case of Club Beer’s Pata Pata Jingle) | Michael Gordon
from MAD Conversations · host The Adverbe
The Club Beer Pata Pata jingle has been in Ghanaian living rooms and airwaves for over three decades. It outlasted agencies, survived a legal dispute, was blocked by the FDA, and is still the first thing most Ghanaians think of when someone says the word beer.In this episode of MAD Conversations, Adman and Creative Director, Michael Gordon sits down with Abeiku Dadson to give the most detailed account of this campaign ever put on record.Michael has worked on the ABL Club Beer account since 2015, and every iteration of the brand from Club at 85 to Together We Are Gold. In this conversation, he breaks down the real origin of the Pata Pata recording used in the ad, the difference between inheriting a brand asset and inheriting a cultural one, what it actually takes to steward a legacy creative asset without breaking what makes it work, and what he believes modern Ghanaian advertising is losing in the age of fast content and short attention spans.Beer dier enoa ne club. After this episode, you will know exactly where that line lives — and why nobody, not even the people who built the campaign, can fully explain how it got there.Chapters0:00 Intro 3:19 From KNUST to Origin8 9:19 The Origin8 Legacy 11:09 How the ABL Account Found Michael Gordon 13:43 The Real Story Behind the Pata Pata Recording 20:10 Inheriting a Cultural Asset 29:01 Bridging the generational divide 38:11 The Charlie Spelling Incident 46:15 Gen Z and the Future of Music in Advertising 1:09:06 What Ghanaian Advertising Is LosingMAD ConversationsMarketing. Advertising. Digital. Design. Ghana’s commercial creativity — documented.Enjoyed this episode? Leave a review on Spotify — it helps more people find the show.Connect with Abeiku:LinkedIn: /samuel-adFollow MAD Conversations:Instagram: /mad.conversations_Facebook: /14zri1aebddTikTok: /mad.conversationsX: https://x.com/MADConversationListen on:Apple Podcasts: https://podcasts.apple.com/gh/podcastSpotify: https://open.spotify.com/show/1M5ojvMWebsite: https://adverbemedia.com/shows/mad-co
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The Club Beer Pata Pata jingle has been in Ghanaian living rooms and airwaves for over three decades. It outlasted agencies, survived a legal dispute, was blocked by the FDA, and is still the first thing most Ghanaians think of when someone says the word beer. In this episode of MAD Conversations, Adman and Creative Director, Michael Gordon sits down with Abeiku Dadson to give the most detailed account of this campaign ever put on record. Michael has worked on the ABL Club Beer account since ...
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What Happens When A Brand Song Becomes a Cultural Asset (The Case of Club Beer’s Pata Pata Jingle) | Michael Gordon
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