What Happens When Counterfeits Become Impossible, with Mark Shekleton (Smart Seal)

Mark Shekleton is the Co-Founder & CEO of Smart Seal (www.smartseal.io). Founded by aerospace engineers (and recently shipping the first physical NFT sold on Amazon), Smart Seal is delivering blockchain provenance for physical products (via merging encrypted near field communication hardware infrastructure with NFTs secured by 1:1 links) – tackling the massive counterfeiting challenges endemic to companies large and small across the world. In this episode we talk about the benefits to a world with fewer counterfeit products (hint: less funding for other criminal activities and enterprises), surprises and obstacles while engaging their earliest customers, his thoughts about the growth to come in the “phygital” space, and much more.Recorded Wednesday January 18th, 2023.