What If Instagram Only Took 15 Minutes a Day? with Gemma Watts

Okay, listen. I timed myself making a single carousel post, and it took me 55 minutes and 53 seconds. (I have Toggl receipts.) So when Gemma Watts said you could run a whole social media strategy in just 15 minutes a day, I was like… girl, be serious.But turns out… she was!Gemma — aka The Social Cottage, aka the queen of cozy social media strategy — is a former teacher turned content strategist who helps business owners market themselves without letting social media devour their entire life.This might be the most get-your-life-together episode of season 2 — Gemma gives you a full, step-by-step system to make your content take less time, feel more fun, and actually do something for your business. There’s even homework at the end, so grab your notebook!TOPICS & TANGENTS— Why your content is taking too long to make— Gemma’s 15-minute strategy for showing up consistently on social media— The “stories, skills, symptoms, shifting objections” content system and how to use it— The ADHD struggle of putting laundry in but never taking it out— Why motherhood doesn’t have to be your only source of fulfillment— How to grow an Instagram account from zero with no welcome postPOINT OF THE STORYYou don’t need to post daily Canva masterpieces. You just need a system that works with your brain (and 15 minutes a day).GIVEAWAYWant a free order of bean water on me? Tag me @btlcopy and Gemma Watts @thissocialcottage on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!Love you, mean it. 🖤GEMMA LINKS— Follow Gemma on Instagram— Check out her website— Follow her on Substack— Get Gemma’s prompts in your inbox— Get her FREE Caption Creator— Get her 15-Minute Growth Guide— Gemma’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— The girl who talks to her baby on TiktokTIMESTAMPS00:00 Intro00:24 Meet Gemma, the Cozy Strategy Queen01:41 Rapid-Fire Squirrel Brain Questions18:57 The 15-Minute Social Media Strategy26:12 Why Your Captions Take Forever28:29 The Only Planning System You Need34:28 "Expert" Social Media Advice That Makes Gemma Cringe38:51 How to Not Hate Social Media45:01 What to Post and How Often52:40 Starting From Zero: Gemma's 3-Step Plan55:17 ClosingThis episode was edited by Adrienne Cruz.