What If One Forgotten Crop Can Replace Guacamole Forever? - with Co-Founder of Favamole, Andrés Jara #91

What if guacamole didn’t need avocados at all?When regenerative farmer-turned-food-innovator Andres Jara found himself in the middle of Tuscany without access to avocados, he stumbled onto a recipe that could shake up the food industry: FavaMole. Made entirely from European-grown fava beans, it uses 100x less water than avocados, has a fraction of the carbon footprint, and still delivers the creamy, flavorful experience people love.In this episode, we explore:Why reviving one forgotten crop could restore soil health and farmer livelihoodsHow a €50K EU grant and a chance meeting with an investor kickstarted the businessThe strategy behind targeting massive B2B caterers before supermarketsWhy Andres believes taste, profitability, and sustainability can co-existThe surprising history of fava beans and their disappearance from European dietsAnd much more...👋 GET IN TOUCH WITH US👥 ⁠⁠Linkedin⁠⁠📸 ⁠⁠Instagram⁠⁠🌎 ⁠⁠⁠Website⁠⁠😊 The Guest: ⁠Andrés JaraLook into the company ⁠⁠Favamole