What if retail media & e-commerce shared an AI brain? - ft Constructor's Jason Zollan

from Shiny New Object - a Marketing Podcast

Every signal matters. Even the ones you'd rather ignore. In data driven marketing, Jason Zollan (Head of Retail Media at Constructor) argues that bounces, exits and dead-ends tell us just as much as ROAS, clicks and conversions. On the #ShinyNewObjectPodcast, we talk about how to stop chasing vanity metrics and treat the full shopper journey as one system. And we discuss how retail media and e-commerce should share an AI brain. Intrigued? Tune in now.

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This episode is 24 minutes long.

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This episode was published on March 3, 2026.

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