What If "Shop by Color" Was the Most Valuable Spot on Your Shopify Site?

⭐️ Try SATHI, the best affiliate platform built for Shopify brands. Our listeners get early access at MySATHI.io  20% off with code: JAY ⭐️ Why don't Shopify color filters ever show you the right color? Color is one of the top three filters in all of ecommerce, and most stores still run it on made-up names like "midnight sand" and a box of Crayola tags. Over a third of shoppers use visual search now, and more than half trust what they see over whatever you typed into the product description. Bridger and Carson Hart built Hoppn to fix exactly that, and Shopify brands using their color wheel are seeing 1.6x bigger carts. Your "denim" tag never stood a chance. So if you're asking yourself "how do I add a shop by color feature to my Shopify store?" or "why don't my Shopify color filters actually work?", this episode of Shopify1Percent is for you! 💡 KEY TAKE-AWAYS: Why is "blue" the most useless filter on your entire Shopify store? How a Body Glove wetsuit on Stranger Things turned into real-time color searches the night the episodes dropped The reason even Nike and Nordstrom can't actually show you every blue product they sell How some brands are hitting 1.6x bigger carts and 3.5x conversion just by changing the way shoppers pick a color No black is the same black, and that tiny difference is quietly costing you sales you'll never see Color isn't a word, it's a three-dimensional data point (and yes, that should change how you think about your catalog) The only things that belong in your top nav are the ones that lead to money, so why is "shop by color" sitting in everyone's footer? 🛠️ RESOURCES & LINKS MENTIONED IN SHOW: Hoppn (Infinite Color Search): https://hoppn.com/ Infinite Color Search on the Shopify App Store: https://apps.shopify.com/infinite-color-search-by-hoppn Spyder Surfboards (go try the color wheel live): https://spydersurf.com/ Natalie Martin (shop by color, right in the header): https://nataliemartin.com/ Body Glove: https://www.bodyglove.com/ Bridger Hart on LinkedIn: https://www.linkedin.com/in/bridger-hart-760376178/ Carson Hart on LinkedIn: https://www.linkedin.com/in/carsonhart/  🎁 Special offer for listeners: Bridger and Carson are personally running live demos and walkthroughs for brands right now (the actual founders, not a sales bot reading a script). Grab a time at https://hoppn.com/get-started