What if we merged the men's and women's Final Four?

Rachel Bachman, senior sports reporter for the Wall Street Journal, joins Steven Godfrey to talk about the comparative economics of March Madness for men's and women's basketball. Did the NCAA shortchange the women by continuing to bundle their rights with other sports? Why does the current setup force fans to choose between one tournament or the other? And could/should we host both Final Fours in one location? Phantom Island is presented by Homefield and produced by Michael Surber.