What if we merged the men's and women's Final Four? episode artwork

EPISODE · Mar 25, 2026 · 56 MIN

What if we merged the men's and women's Final Four?

from Phantom Island

Rachel Bachman, senior sports reporter for the Wall Street Journal, joins Steven Godfrey to talk about the comparative economics of March Madness for men's and women's basketball. Did the NCAA shortchange the women by continuing to bundle their rights with other sports? Why does the current setup force fans to choose between one tournament or the other? And could/should we host both Final Fours in one location? Phantom Island is presented by Homefield and produced by Michael Surber.

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What if we merged the men's and women's Final Four?

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This episode is 56 minutes long.

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This episode was published on March 25, 2026.

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Rachel Bachman, senior sports reporter for the Wall Street Journal, joins Steven Godfrey to talk about the comparative economics of March Madness for men's and women's basketball. Did the NCAA shortchange the women by continuing to bundle their...

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