EPISODE · May 5, 2026 · 32 MIN
What if You Just Tried It? The Power of Experimentation
from Small Business Casual · host Emily Aborn
Text Emily! Instead of overthinking, what if you experimented about it instead!? “Don’t get stuck with where you have not succeeded. Go on to something else. You don’t know what will unfold.” - Natalie GoldbergIn this episode, we get into where experimentation and "just trying it" fits into life and business, and how a try-before-you buy mentality can end up being a winning strategy for success and happiness. In the episode: What does experimentation look like in business? Why it might be worth giving a whirlHow experimentation improves revenue, happiness, and chances of success Why failing faster is a winning strategy How experimentation helps make better decisions Examples of experiments in life and business5 Steps to experimentingAnd more! Links & Resources MentionedKaren Kenney's Podcast Episode: Find Out For Yourself My Pinterest Experiment My Substack: 104 Experiments Link to Stats Source: "According to Booz & Company's 2011 Global Innovation 1000 report, more innovative companies showed 11% higher revenue growth and 22% higher EBITDA growth compared to less innovative companies."https://www.viima.com/blog/innovation-statsHow to Undergo YOUR Next Experiment: 1. Identify: What are you curious about? What haven't you tried but want to? 2. Keep the Stakes Low: Don't commit forever, set a time limit, and try it for a given period 3. Pick a Metric to Track: What would success look like for this? What do you want out of it? 4. Debrief: Did you like it? What did you learn? Would you do it again/keep going? What would you change? 5. Decide: Keep, pivot, or quitAbout Me: Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Got a Question for the Show? Email Me! [email protected] | Facebook | Instagram | LinkedIn | Substack
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Text Emily! Instead of overthinking, what if you experimented about it instead!? “Don’t get stuck with where you have not succeeded. Go on to something else. You don’t know what will unfold.” - Natalie Goldberg In this episode, we get into where experimentation and "just trying it" fits into life and business, and how a try-before-you buy mentality can end up being a winning strategy for success and happiness. In the episode: What does experimentation look like in business?...
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What if You Just Tried It? The Power of Experimentation
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