What India's Intimate Wear Market Gets Completely Wrong | Krvvy | FOWR26 Ragini Varma

In this episode of Fynd Out With Ragini, we sit down with Yash, Co-founder & CEO of Krvvy (StayKrvvy), to decode how he left London investment banking to build India's first shapewear brand redesigned from scratch — for Indian bodies, Indian weather, and Indian women who are done being uncomfortable.From cutting open old bras to understand the engineering, to scenting out a gap that Jockey, Skims, and every global brand missed, Yash reveals the "unsexy" moves that are quietly building a category-defining intimate wear brand across tier 1, 2, and 3 India. We explore the neuroscience of comfort, the brutal truth about Indian fabric and humidity, and why selling a feeling is the hardest and most defensible business you can build.This episode is a masterclass in Commerce Intelligence, understanding the power of product-first brand building, and cracking the code to disrupting a taboo category that half of India's population uses every single day but almost nobody talks about.Time Stamps:(00:00) Precap(01:32) Introduction of Yash(02:36) How Did Krvvy Start(07:57) Initial Category(10:53) First Customers of Krvvy(11:58) Alphabets vs Numericals in Sizing(14:47) Why Skims is Not For India(15:35) Tier 2 & Tier 3 Awareness(18:36) Sustainability vs Repetition(21:23) Educating People About Shapewear(23:05) Advice by Gynaecologists(25:19) Is Yash Scared of Competition(26:10) Function vs Fashion(27:03) How is Krvvy Competing with Jockey(29:04) Krvvy’s First Celebrity Order(29:54) Yash’s Content Playbook(31:25) Which Cities Perform Best(33:39) Quick Commerce is the New Commerce(37:12) Credibility vs Revenue vs Profitability(38:56) Dealing with Negative Reviews(40:11) Building Relations with Customers(42:23) The Lil’ Flea in Bombay(43:31) Shapewear for New Moms(45:12) Are Flea Markets Worth It for Brands(47:09) Shark Tank Experience(50:05) India Building Global Brands(52:57) Rapid Fire with Yash(54:17) Why Choose Krvvy(55:25) Advice by Yash(55:41) Closing & Thank YouLinks:Fynd Out With Ragini VarmaInstagram: https://www.instagram.com/fyndoutwithragini/  Spotify: https://linktw.in/tDCoyf Apple Podcast: https://linktw.in/eYxOOd  Podcast Review Form: https://bit.ly/4tOBbJ2 Yash GoyalLinkedIn: https://www.linkedin.com/in/yash-goyal-2807/ Instagram: https://www.instagram.com/yashg_2/ KrvvyWebsite: https://krvvy.com/ LinkedIn: https://www.linkedin.com/company/krvvy/ Instagram: https://www.instagram.com/staykrvvy/ Ragini VarmaLinkedIn: https://www.linkedin.com/in/ragini-varma/ Instagram: https://www.instagram.com/raginnivarma/ FyndWebsite: https://www.fynd.com/ LinkedIn: https://www.linkedin.com/company/fynd-shopsense/ Instagram: https://www.instagram.com/gofynd/