What is a Copywriter and How Can They Help Your Small Business

Welcome to this week's episode of The Australian Small Business Show!Today Matt and Kristy-Lee are joined by special guest Sanki Tennakoon from Stellar Frequency. Sanki is a genre spanning content writer, copywriter and consultant who has over a decade of experience in marketing and communications. Today we get straight into the questions many of us ask–‘what is a copywriter ’and really, how can they help our businesses?Right out of the gate Sanki shares a really important distinction between ‘content writing’ and copywriting, and we delve into the distinction between these two things and why both are incredibly valuable and important.If you’d like to reach out to Sanki you can visit her website here: https://stellarfrequency.com/or connect with her on LinkedIn here: https://www.linkedin.com/in/sanki-tennakoon-stellar-frequency-copywriting-consulting-marketing/If you're an Australian Small Business Owner, we'd love to connect with you on socials.You can give our Facebook Page a like here:https://www.facebook.com/theaustraliansmallbusinessshowOr follow us on Instagram here:https://www.instagram.com/aussmallbizshow/