What is a Spam Trap and Why Do They Matter? (Season 2, Episode 7)

What is a spam trap email address? (Or, if you prefer the one word version, what is a spamtrap email address?) Perhaps more importantly, why do they matter? Here we explain spam traps, and how to avoid spam traps. People used to not really believe that spam traps existed, at least not so many of them that an email sender would really need to worry about having a spam trap on their mailing list. But they do exist, they are everywhere, and as an email sender you do have to worry about avoiding them. So let’s start by explaining the definition of a spam trap, and where they come from. The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, your outsourced email deliverability team, and the original email deliverability company and consultants, since 2003. For more information about how we can help you get to the inbox go to GetToTheInbox.com Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/what-is-a-spam-trap-and-why-do-they-matter/