EPISODE · Jun 15, 2022 · 26 MIN
What is a Traffic and Visibility Plan and Why Do I Need One?
from Lifestyle Business School · host Stevie Dillon
To sell a course, the right people need to see your offer. Period.Without eyeballs, there aren’t sales.Luckily, the process of GETTING eyeballs isn’t confined to a life spent slaving away on social media trying to build an audience.Because at the end of the day? Audience and leads are actually two very different things.Audience: A group of people to whom you deliver free content and thought leadership to.Leads: A group of people who express interest in your offer.An audience can help you generate leads, no doubt. But do you need a BIG audience to get the leads you need to sell your course? NUP.In today’s podcast episode, we walk through how to structure a traffic and visibility plan to generate the number of leads you need to fill your course funnel.. with or without a big audience to start out with.Here’s how to structure a plan of attack, to generate leads to sell your course, how it DIFFERS from audience.. and how it all works together; 1️⃣ Choose Your Selling System2️⃣ Do the Math3️⃣ Create Your Traffic and Visibility PlanFull show notes for this episode can be found athttps://thecoursecartel.com/153----------Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com
What this episode covers
To sell a course, the right people need to see your offer. Period.Without eyeballs, there aren’t sales.Luckily, the process of GETTING eyeballs isn’t confined to a life spent slaving away on social media trying to build an audience.Because at the end of the day? Audience and leads are actually two very different things.Audience: A group of people to whom you deliver free content and thought leadership to.Leads: A group of people who express interest in your offer.An audience can help you generate leads, no doubt. But do you need a BIG audience to get the leads you need to sell your course? NUP.In today’s podcast episode, we walk through how to structure a traffic and visibility plan to generate the number of leads you need to fill your course funnel.. with or without a big audience to start out with.Here’s how to structure a plan of attack, to generate leads to sell your course, how it DIFFERS from audience.. and how it all works together; 1️⃣ Choose Your Selling System2️⃣ Do the Math3️⃣ Create Your Traffic and Visibility PlanFull show notes for this episode can be found athttps://thecoursecartel.com/153----------Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com
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What is a Traffic and Visibility Plan and Why Do I Need One?
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