What is a View, Really? feat. Drew Baldwin, Founder & CEO of Tubefilter

Today, Josh is joined by special guest cohost Drew Baldwin, Josh's partner in crime at Tubefilter. After 17 years, we finally got him on the show! On the show itself, first: YouTube changes up the definition of what a view is, as content consumption preferences continue to move away from legacy media. Elsewhere: Good Good Golf gets great money, a TikToker is running for office, and the most outrageous sigma grindset maybe parody video we've ever seen, featuring Saratoga Water. Dive in! Here's more detail on what we covered today:YouTube is making Shorts views go up - TubefilterSeniors are watching twice as much YouTube on TVs as they were a year ago - TubefilterYouTube sets viewership record beating out Netflix, Prime Video & Disney+ - Dexerto2025 Digital Media Trends: Social platforms are becoming a dominant force in media and entertainmentPeyton Manning Joins $45 Million Fundraising for Good Good Golf - BloombergGood Good just got $45 million to grow its YouTube golf empire - TubefilterInfluencers are shaking up politics by winning elections. A progressive TikToker wants to be next. - Tubefilter'We Are in an Emergency': Progressive TikTok Star Launches Bid to Unseat Old-Guard DemNo, Ashton Hall isn't sponsored by Saratoga Water. But soon he might be. - TubefilterViral morning routine creator Ashton Hall doesn’t care about people copying his content - Dexerto Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK