What is Account Based Marketing? Interview with Riaz Kanani

In today's episode of the Internet Marketing Podcast, Andy is joined by Riaz Kanani, Founder of Radiate B2B to talk about account based marketing, what it is and why you should adopt it.On the show you'll learn: What account based marketing is and it's such a hot topic todayHow to adopt scalable account based marketing and take advantage of inboundHow content marketing fits in with account based marketing The technology involved with account based marketing The importance of a well-aligned sales and marketing team  When you should think about adopting account based marketing into your strategiesPlus as usual, Riaz provides his top tip/key takeaway for the audience. If you'd like to connect with Riaz, you can find him on Twitter here or you can connect with RadiateB2B you can find them on Twitter here and LinkedIn here.  Hosted on Acast. See acast.com/privacy for more information.