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What is B2B Lead Generation | 374 episode artwork

Oct 13, 2021 7 min

What is B2B Lead Generation | 374

from Inside BS Show Hosted by Dave Lorenzo

Description: If you’re looking to increase your sales leads this is the video for you. Today I share my seven-step formula for increasing sales leads in any service business. Here’s what we cover: Step one: Identify Ideal Client: This is a critical component of any sales funnel. You must know who the appropriate target is before you begin selling to them. We help you with this in step one. Step two: Target Clients Through Trade Associations: This is where you target your sales leads in groups. If you want to increase sales, you must target them through trade associations or organizations. This is a fast-acting sales lead generation strategy. Step three: Offer an Educational Product: This step in the lead generation process is all about converting suspects into prospects. May people look to jump right into selling a service or a product without taking the time to build a relationship. This step forces you to increase sales leads through relationship development. Step four: Follow-up with a Phone Call: Need a lead generation call script? This step has it. Step five: Follow-up with an Invitation to an Event: Get them in front of you and teach them why they need you. That is the next step in the process. Step Six: Send an Educational Email Each Week: Following up and nurturing your sales leads is critical. This is how you do it. BIG SECRET: Don’t miss this step. It will help you grow quickly. Timestamps: 00:00 Intro to How to increase sales leads 00:39 Identify Ideal Client 01:55 Target Clients Through Trade Associations 03:06 Offer an Educational Product 04:20 Follow-up with a Phone Call 05:04 Follow-up with an Invitation to an Event 05:35 Send an Educational Email Each Week 06:10 BIG SECRET: Don’t miss this step. It will help you grow quickly and with less effort

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What is B2B Lead Generation | 374

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This episode was published on October 13, 2021.

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