What is Client Lifetime Value | 381

What is Client Lifetime Value? If you want to be great at consultative sales, you need to understand and focus on client lifetime value. On today's Inside BS Show, Dave Lorenzo shares a definition of client lifetime value and why it is so important. Chapters: 00:00 What is Client Lifetime Value? 00:30 Client Lifetime Value Means Focusing on relationships Not Transactions 04:20 If You Want to Be a HUGE Success in B2B Sales Client Lifetime Value Must Be Your Focus 05:20 To Keep Your Clients for the Long Term Constantly Deliver Value