What is Cost Per Thruplay?

How does social media platforms attribute completion of video views as we are running video ads? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Cost Per Thruplay"! Definition: Cost Per Thruplay measures the cost of a person to view our video to completion (or >= 15 seconds of the video) To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_cost-per-thruplay-activity-6844144268572004352-yez8/ #digitalmarketing #metrics #marketing #jargonbuster #metricsmadesimple #CostPerThruplay #CPT #videoviews #clicks #marketingmadesimple #digitalmarketinglife #socialmedia