PODCAST · business
The Marketing Guy
by Yee Xuen Hong
I am Yee Xuen, an e-com paid social marketer & creative strategist that enjoys exploring and talking about performing ad creatives, influencer marketing, paid social platform, landing pages with awesome marketers from all around the world. If you're looking for help over e-com creatives, reach out to me on LinkedIn and we can have a chat!https://www.linkedin.com/in/yeexuenhong/
Episodes
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WWM#8 - Scale DTCs In 150D With Nigel
Location: United States Through the World Wide Marketers series: Yee Xuen will be joining along with Nigel Thomas... The CEO of Alpha Inbound & podcast host of Ecom Alphas to dive into his viral LinkedIn post in scaling DTC brands:...
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Landing Page Anatomy #9 - iRestore
What's the best way for me to build an ecom sales page? In comes Landing Page Anatomy, a series where I will breakdown great websites into separate moving parts! For this episode, we will be looking at iRestore, a hair restoration DTC brand that seeks to convince consumers to buy the product!...
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Landing Page Anatomy #8 - Keeps
What's the best way for me to create a pre-selling page for my product? In comes Landing Page Anatomy, a series where I will break down great websites into separate moving parts! For this episode, we will be looking at Keeps, a haircare e-com brand that explains how they are helping men to keep...
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WWM #7 - Performance Creative Psychology #101 With Sarah
Location: United States Marketers are preaching performance creatives are the new way to go. But, behind the ever-changing performance creatives.. Consumer psychology will always remain the same. Through the World Wide Marketers series: Yee Xuen will be joining along with Sarah Levinger...…
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Landing Page Anatomy #7: Kachava
What's the best way for me to explain benefits of my products? In comes Landing Page Anatomy, a series where I will break down great websites into separate moving parts! For this episode, we will be looking at Kachava, a superfood e-commerce business that explains its benefits to users! Here's my...
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Landing Page Anatomy #6: Magic Spoon
Ever wonder what are the elements you need to have an effective landing page? In comes Landing Page Anatomy, a series where I will break down great websites into separate moving parts! For this episode, we will be looking at Magic Spoon, a cereal e-commerce business that has launched a pre-sale...
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Landing Page Anatomy #5: Blissy
Ever wonder what are the elements you need to have an effective landing page? In comes Landing Page Anatomy, a series where I will break down great websites into separate moving parts! For this episode, we will be looking at Blissy, a pillowcase e-commerce business that mimics online publications...
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WWM #5 - Advertisitng Concept Testing #101 With Michael
Location: United Kingdom It's common knowledge for marketers to do testing. But the question is, what's the framework that we can use to test our ideas/angles/concepts effectively? Through the World Wide Marketers series: Yee Xuen will be joining along with Michael Taylor... Author of Marketing...
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Landing Anatomy #5: Blissy
Wouldn't it be cool if our brand is featured on a news article? Guess what? You can be the master of your own destiny! In comes Landing Page Anatomy, a series where I will break down great websites into separate moving parts! For this episode, we will be looking at Blissy, a DTC brand that seeks…
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Landing Page Anatomy #4: Obvi (Black Friday Edition)
Ever wonder what are the elements you need to have an effective landing page? In comes Landing Page Anatomy, a series where I will break down great websites into separate moving parts! For this episode, we will be looking at Obvi, a collagen supplement DTC brand that seeks to drive upsells with...
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Landing Page Anatomy #3: Athletic Greens
Ever wonder what are the elements you need to have an effective landing page? In comes Landing Page Anatomy, a series where I will breakdown great websites into separate moving parts! For this episode, we will be looking at Athletic Greens, a high quality supplement DTC brand that uses various...
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Landing Page Anatomy#2: Jones Road Beauty
Ever wonder what are the elements you need to have an effective landing page? In comes Landing Page Anatomy, a series where I will breakdown great websites into separate moving parts! For this episode, we will be looking at Jones Road Beauty, a beauty brand that sells an all-in-one makeup product...
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Landing Page Anatomy#1: ButcherBox
Ever wonder what are the elements you need to have an effective landing page? In comes Landing Page Anatomy, a series where I will breakdown great websites into separate moving parts! For this episode, we will be looking at Butcherbox, a high quality meat subscription service that partners with...
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WWM #4 - Creative Strategist 101 With Anze
Location: Slovenia As the creative component plays a heavy emphasis into what makes an ad stand out, demand for creative strategists are on the rise. What is a creative strategist? How is the day to day activity as an creative strategist entails? What are the popular creative trends to try out…
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WWM #3 - Back To The Basics (FB Ads Edition) With The FB Disrupter
Location: USA Facebook ads are the most commonly used form of social media advertising in the world. How do Facebook Ads work? What makes it different than platforms like Google Ads? Why is it not for everyone? Through the World Wide Marketers series: Yee Xuen will be joining along with Charles...
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WWM #2 - Journey Into The India Advertising Agency Space With Sid
Location: India India is set to become the 2nd largest digital population in the world by 2030 followed by china. Curious to know about the marketing agency space in India, you would not want to miss this out! Through the World Wide Marketers series: Yee Xuen will be joining along with Siddhant...
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WWM Episode #1: Journey Into The India DTC Space With Sid
Location: India India is set to become the 2nd largest digital population in the world by 2030 followed by china. Curious to know about the DTC space in India, you would not want to miss this out! Through the World Wide Marketers series: Yee Xuen will be joining along with Siddhant Aneja... A...
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Introducing To The WorldWide Marketer Series
It had all started as a shower thought: "Wouldn't it be cool if there is a podcast that can feature marketers from all over the world?" In comes the "World Wide Marketer" Series... A series filled with authentic and meaningful conversations with marketers from all over the world! Hope you enjoy!
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What Is Block Rate?
How do we determine the performance of our messaging ads and user engagement? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Block Rate"! Definition: Block Rate…
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What is Audio Completion Rate?
How do we determine the performance of our audio ads? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Audio Completion Rate"! Definition: Audio Completion Rate measures...
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What is Watch Through Rate?
How do we determine the performance of our Instagram stories? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Watch Throughe Rate"! Definition: Watch Through Rate...
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What is Navigation Rate?
How do we determine the effectiveness of our location-based ads? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Navigation Rate"! Definition: Navigation Rate measures...
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What is Email Unsubscribe Rate?
How do we determine the proportion of people who have opted out of your email list? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Email Unsubscribe Rate"! Definition:...
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What is Email Forwarding Rate?
How do we determine the proportion of people who have forwarded our email to others? In comes Forwarding Rate! In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having…
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What is Leads Conversion Rate
How do we determine the effectiveness of our lead generation ads? In comes Leads Conversion Rate! In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Leads Conversion…
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What Is Cart Abandonment Rate?
How do we determine customers that added items to the shopping cart but did not make a purchase? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Cart Abandonment Rate"!...
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What is Capture Rate (%)?
HHow do we determine target audience preference on our AR filters? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Capture Rate"! Definition:Capture Rate % measures…
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What is Post Reach % (In Tik Tok)?
How do we determine the content preference of our followers on TikTok? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Post Reach Percentage"! Definition: Post Reach %...
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What is CPM (Cost Per Thousand Impressions)?
How much does it cost for me to get my target audience to see my ad? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "CPM (Cost Per Thousand Impressions)"! Definition…
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What is Net Promoter Score?
How do we determine customer satisfaction towards our brand? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Net Promoter Score"! Definition: Net Promoter Score…
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What is Ad Recall Lift?
How can I measure our viewer's ability to recall our brand after we've launched our brand awareness campaign? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Ad Recall...
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What is Fall Off Rate (In Snapchat)?
How can I assess the viewers’ content preference after my audience have seen my Snapchat stories? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Fall Off Rate"!...
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What is Twitter Engagement Rate?
How do we know our content on Twitter is working well with our target audience? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Twitter Engagement Rate"! Definition:...
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What is Cost Per Thruplay?
How does social media platforms attribute completion of video views as we are running video ads? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Cost Per Thruplay"!...
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What is Outbound Clickthrough Rate
How can I assess the amount of clicks out of the ads platform after my targeted users have seen my ad? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Outbound...
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What is Email Opt-In Rate
How do we determine quality content that can encourage users to subscribe to our newsletters? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Email Opt-In Rate"!...
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What is Save Rate (Pinterest)
How do we determine our target market's content preference on Pinterest? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Daily Active User"! Definition: Save Rate…
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What is Search Impression Share %
How do we determine our search ads’ market share in the search results page? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Search Impression Share %"! Definition:...
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What is Karma?
How do we determine the quality of our content on Reddit in terms of user engagement? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Karma"! Definition: Karma measure...
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What is Daily Active User?
How would I be able to examine and identify contents that can maximize user's stickiness towards my platform? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Daily…
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What is Churn Rate?
Why are we losing followers? How do we identify the contents that are not performing well within the time period? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Churn...
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What is Open Rate?
How can I measure our email marketing efforts based on no. of people who have opened my emails after I've delivered them? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having...
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What is View Through Conversion?
How can I account for those users that only became my customers after they saw but didn't click on my Visual Ads? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "View...
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What is Frequency?
What Is Frequency? How Does It Help Me When I'm Running Ad Campaigns? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Frequency"! Definition: Frequency is the amount of...
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What Is Cost Per Lead?
How can I assess the cost of obtaining potential prospects (leads) from my marketing campaign efforts? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Cost Per Lead"!...
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What is Click-through rate?
How can I assess the amount of clicks to my website after my targeted users have seen my ad? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Clickthrough rate"!...
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What is Bounce Rate?
With so many marketing metrics out there, what do they mean and how can they be applied to our day-to-day marketing activities? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be...
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ABOUT THIS SHOW
I am Yee Xuen, an e-com paid social marketer & creative strategist that enjoys exploring and talking about performing ad creatives, influencer marketing, paid social platform, landing pages with awesome marketers from all around the world. If you're looking for help over e-com creatives, reach out to me on LinkedIn and we can have a chat!https://www.linkedin.com/in/yeexuenhong/
HOSTED BY
Yee Xuen Hong
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Frequently Asked Questions
How many episodes does The Marketing Guy have?
The Marketing Guy currently has 47 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Marketing Guy about?
I am Yee Xuen, an e-com paid social marketer & creative strategist that enjoys exploring and talking about performing ad creatives, influencer marketing, paid social platform, landing pages with awesome marketers from all around the world. If you're looking for help over e-com creatives, reach out...
How often does The Marketing Guy release new episodes?
The Marketing Guy has 47 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Marketing Guy?
You can listen to The Marketing Guy on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Marketing Guy?
The Marketing Guy is created and hosted by Yee Xuen Hong.
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